GROHE, the world’s leading German manufacturer in sanitary fittings unveiled its latest innovations and technologies to Lebanese media and architects in an impressive evening at Music Hall Beirut. An exhibition set-up was readied to illustrate the unique variety of GROHE. Over 200 select architects and media, joined GROHE’s celebration of water and had a first-hand opportunity to experience the multiple award-winning products such as Sensia Arena, the Aquasymphony, Smart control, the Essence collection as well as the water filtering solutions the Grohe Blue Home, the revolutionary water security system Sense & Sense Guard and many new faucets collections.
Renu Misra, President of Grohe Middle East, Africa and East Mediterranean welcomed the guests and had an introductory briefing on all the latest products, the quality, technology and design. This was followed by an interactive presentation of the technologies by the guest of honour, Vice President of Design at GROHE, Michael Seum.
Addressing the guests about GROHE’s vision, the award winning designer & Vice President of Design at GROHE, Michael Seum said: “Creating the perfect blend of quality, design, technology and sustainability is a core competency at GROHE. We celebrate water by making it the fourth element of the smart home – adding intelligence to enjoyment. Our concepts and signature products carry the inimitable GROHE Design DNA and are crafted to improve the well-being in the home making it as a truly revolutionary smart home innovation”.
The first choice for architects and designers: Essence Colors
GROHE’s broadest faucet range Essence is an incredibly rich toolbox for the creative mind. The full range, from faucets to showers and accessories, offers a tremendous variety with 10 possible combinations of deluxe colors and state-of-the-art finishes: Cool Sunrise, Warm Sunset, Hard Graphite and Nickel come either with an elegantly brushed or highly polished finish. Inspired by the latest global trends, they were carefully designed to fit into every bathroom style and colour environment.
The probably most luxurious shower in the world
AquaSymphony embodies ultimate relaxation. Being the perfect fusion between latest SPA technologies and digital innovations, it transforms the present concept of showering into the ultimate luxury SPA experience. AquaSymphony blends the most exclusive natural and man-made SPA environments into one holistic shower experience for all the senses. With its impressive size of the 1016mm x 762mm, it creates an interplay of water that exhilarates and renews.
Innovative product for a smarter future
GROHE Sense is a smart water sensor. Easily placed on the floor it detects flooding and tracks room temperature and humidity. Multiple devices across different rooms in the house can be used to notify the home owner of any issues instantly so the home-owner has the time to react.
GROHE Sense Guard is a smart water controller, which detects frost risk, micro leakages and pipe breaks. Being installed in the central water pipe of the house by a professional installer, one can turn off the water supply with the device automatically in case of a burst pipe. Even leaving a tap open will not remain unnoticed anymore!
Smart technologies for the ultimate in hygiene and cleanliness
Sensia Arena, the innovative shower toilet from GROHE, is designed to maximise personal comfort and hygiene through gentle and smart cleansing. What was originally a Japanese cleansing ritual using water instead of paper continues to gain in worldwide popularity. GROHE Sensia Arena is a compelling demonstration of how modern technology can improve our lives by blending the latest innovations, long-standing expertise and contemporary styling.
A private watersource for ultimate taste and enjoyment- GROHE Blue Home
The GROHE Blue Home kit consists of a special faucet and a cooler with integrated filter and carbonator. Family and friends will love the delicious taste of freshly filtered water. Speaking of space, no kitchen is too small for GROHE Blue Home. Thanks to its compact design, this drinking water system can easily be installed in nearly any kitchen in just a few steps. Kitchen cabinets with a width of 30 cm are sufficient for installing the cooler. The integrated filter for optimum water quality and the carbonator adding the fine bubbles can easily be exchanged from the front. Ordering fresh filters and refill cartridges takes just a few clicks in the GROHE Blue Online Shop – everything needed is supplied straight to the customer’s door.
Smart and intuitive
GROHE SmartControl is packed with German technology and manufactured to the very highest standards of German workmanship, as encapsulated in the label “Made in Germany”. At its heart is the combined push-and-turn technology which gives users finger-tip control of the head and hand shower’s different spray patterns, while allowing control of the water flow rate by rotating the buttons. For a truly personalised shower experience that pampers the whole body, the generously dimensioned GROHE Rainshower 360 Duo head shower combines the gentle GROHE PureRain or GROHE Rain O2 spray with the energizing TrioMassage setting.
Cosmopolitan design, now even smaller: GROHE flush plates
A particularly aesthetic solution now comes in the form of the new GROHE flush plates, with their small size and flat design. Available in all shapes, from square to round and lozenge, they ensure a coordinated style by echoing the design language of the manufacturer’s faucets and showers. GROHE developers have successfully reduced the size of the flush plates to 130mm by 172mm without compromising cistern access or complicating maintenance. This combination of stylish design and excellent functionality is a compelling proposition for interior designers, residents and installers alike.
About the GROHE Group
GROHE is the world’s leading provider of sanitary fittings and a global brand, dedicated to providing innovative water products.
For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability that all illustrate GROHE’s commitment to creating exceptional experiences and to delivering “Pure Freude an Wasser”. With its engineering, innovation and design activities firmly anchored in Germany, GROHE products bear the badge of quality “Made in Germany”, ultimately strengthening the customers’ confidence in the brand. All plants of the GROHE manufacturing network make use of high-precision production engineering to ensure compliance with consistently high GROHE standards. This way GROHE ensures that its products live up to the most uncompromising demands in terms of workmanship and functionality.
Over the past ten years alone, the success of GROHE has been confirmed by more than 280 design and innovation awards as well as several top rankings as one of “Germany’s most sustainable major companies” and the CSR-Award of the German Federal Government 2017. Numerous high-profile projects around the globe are fitted with GROHE products, testifying to architects’, designers’ and developers’ preference for the brand.
GROHE is part of the LIXIL Group Corporation, a publicly listed company on the Tokyo Stock Exchange. LIXIL is the global market leader in the sanitary ware industry, managing a broad portfolio of well-known household brands such as GROHE, American Standard, and INAX. It is also Japan’s leading provider of housing and building materials, products and services.
About LIXIL Corporation
LIXIL is a global leader in the housing and building industry. Our unique portfolio spans everything from technologies that revolutionize how we interact with water in our daily lives, to a full lineup of products and services for houses and major architectural projects. Delivering core strengths in water, kitchen, housing, and building technologies, our brands including LIXIL, INAX, GROHE, American Standard, and Permasteelisa are leaders in the industries and regions in which they operate. LIXIL operates in more than 150 countries and employs more than 70,000 people, bringing together function, quality, and design to make people’s lives better and more delightful – wherever they are. Learn more at www.lixil.com, facebook.com/lixilgroup and www.linkedin.com/company/lixil-group.