BlackBerry partner TCL Communications,launched today at Mobile World Congress BlackBerry KEYone, the first smartphone announced under our new brand and device-licensing strategy.
A Distinctly Different Experience
Customers of all stripes, whether they’re on #TeamBlackBerry, Android loyalists, or anyone who values mobile security and productivity, are going to LOVE KEYone (which will sell at or under €599 EUR/£499 GBP/$549 USD once it becomes available in April). Built on the world’s most secure Android software platform (based on Android 7.1 Nougat), KEYone will deliver features curated for the modern user, including:
Ultimately, KEYone pairs the best of BlackBerry software and security with TCL’s commitment to delivering high-quality, reliable smartphones to markets around the world. And we are very enthusiastic about how our long-term partnerships with TCL and our other partners, BB Merah Putih in Indonesia and Optiemus for the Indian sub-continent, will ensure availability of BlackBerry-branded smartphones to every corner of the world.
Partnerships Make It Possible
As we’ve previously announced, BlackBerry is now focused on software innovation – aka “putting the smart in the phone” (and the computer, cars, the Internet of Things, and all other endpoints) – and we’re excited to see TCL bring to market a high-quality BlackBerry device that customers expect our brand to deliver.
Our transformation from a device maker into an enterprise software company has not only created a stronger BlackBerry, but has also enabled our partners to grow their markets. It’s also expanded the availability of security-focused mobile devices that users have come to know and trust from BlackBerry. Besides smartphones, our licensing program includes our industrial design expertise and vast trove of intellectual property, and will expand to additional mobile devices, such as tablets, as well as other products that make up the Enterprise of Things, all of which require the secure, mobile connectivity that BlackBerry is well-known for. In a world with growing numbers of devices and mobile threats to our overall security, giving more people confidence in the security of their devices is the most important factor of all.