Huawei Consumer Business Group has teamed up with prominent Lebanese designers to take us behind the scenes and showcase their work and creations through the P9 device and its dual-lens co-engineered with Leica. Four designers from different fields were chosen, each matching Huawei’s brand spirit, characteristics and social influence. For the first time in Lebanon, Huawei proactively elevated the brand image by positioning the P9 as a luxurious accessory associated with the world of fashion. The campaign also helped reach a wider target audience putting the device on the map next to already established smartphones.
The designers, including renowned tattoo artist Hady Beydoun, jewelry designers Mukhi Sisters, shoe designer Emma Boutros from Poise Design, and make-up artist Christian Abou Haidar, all experienced the device by sharing their work through the groundbreaking camera on their social media platforms all while focusing on details, imagery, colors, sharpness and beauty.
“Today we rely a lot on social media to promote our brand and promote our style as well, and what’s good is that we discovered Huawei P9. Thanks to this phone we are able to take amazing pictures and beautiful videos,” stated Maya Mukhi.
