Huawei Smartphones, the world’s 3rd largest smartphone manufacturer was announced the winners of ‘Best Consumer Electronics Brand’ during the “Best Brands 2016 – the Chinese brand ranking” by The Serviceplan Group, Europe´s largest independent communications agency, jointly with GfK, the world’s renowned market research organization, at an awards ceremony which took place in Shanghai.
Launched in Germany since 2004, the Best Brands was designed to recognize the most successful and powerful brands. The marketing awards were introduced in China the first time in 2014. It is the first brand ranking in China to take a comprehensive view of exclusively the consumer’s opinions, evaluating it based on both emotional and behavioral dimensions – creating transparency and objectivity. Other winners this year included Airbnb-Best Disruptive Brand, WeChat-Best Digital Economy Brand, and BMW-Best Emotionally Bonding Brand.
Speaking at the event, Ms. Glory Zhang, Chief Marketing Officer of Huawei Consumer Business, said “Our business is growing fast. In only five years, we have grown into one of the world’s top three smartphone brands. Interbrand ranked Huawei as one of the top 100 brands since 2014. This year, we are taking a step ahead, moving to number 72. Innovation is at the core of our business. We focus on meaningful innovations, which are vial important to the consumer experience. This is why we breakthrough in performance and power consumption. Huawei has worked with Leica to redefine smartphone photography. With the world’s first Leica dual-camera design, Huawei P9 has helped over 10 million people around the world to capture the wonderful moments in their life and turn them into artistic photos”.
“On one hand, innovation leads our business. On the other hand, passion fuels our brand. It is the passion to aim high and to make a difference that unifies the overall 170,000 employees of Huawei worldwide. It inspires the whole team to achieve unexpected greatness. We are happy to see more and more people recognize our innovation and love to use our products”, she added.