* Mohammad Dergham
Consumers in Lebanon are gradually adopting a networked lifestyle and are identified as Networkers (or early followers). Currently, these consumers use the internet on a daily basis. While early followers are rife in Lebanon, netizens (or early adopters) lag behind, making up only three percent. A recent Ericsson ConsumerLab report entitled The Networked Life in Lebanon has revealed that Lebanese consumers understand the benefits of online participation and subsequently engage in behavior that involves social activity, sharing and a belief in technology for the betterment of society. In fact, they are active sharers and social participants, with participation in two or more instant messaging communities being eight percent higher than the global average.
In addition, Lebanese consumers are active social participants who are also ahead of the global average when it comes to broadband connectivity. They have high smartphone ownership and are positive about leading a networked lifestyle. The gap, however, is found in the participation in collective intelligence – Lebanese consumers are behind their global counterparts in their negligible uses of sharing services.
Having said that, the positive attitude of Lebanese networkers, will also help simplify the ‘crossing of the chasm’, enabling them to become active participants much faster than their global counterparts. As more and more people acquire mobile connections, the level of interconnectivity increases, thereby increasing the value of owning the product itself.
Consumers in Lebanon feel that changing internet and mobile app usage patterns will make their lives simpler and more efficient. Due to the high levels of mobile broadband connectivity, mobile apps can impact the consumption of various other activities and the positive attitude of Lebanese consumers will also help simplify the ‘crossing of the chasm’.
* Head of Global Customer Unit Ooredoo & Customer Unit North Middle East- Ericsson