In a press conference held at the iconic Parc des Princes stadium today, Paris Saint-Germain and Ericsson (NASDAQ: ERIC) announced their official partnership, focused on building the new digital experience of the Parisian club. With Ericsson’s expertise, the club will become one of the leaders of sports technology.
Under the terms of the four-year agreement, Ericsson will become an Official Partner and provide Paris Saint-Germain with a range of solutions and services that will transform the digital experience for fans, players and support staff alike. Ericsson will provide Paris Saint-Germain with three main types of support: a sports performance information system; a digital experience backend system; and technology consulting and innovation services.
This partnership will allow Ericsson to showcase its digital know-how and engage with football fans globally thanks to the club’s growing international footprint.
Frédéric Longuépée, Paris Saint-Germain Deputy General Manager, says: “We are delighted to welcome Ericsson to the Paris Saint-Germain family. One of our aims as a club is to become one of the top sports franchises in the world, and digital transformation is clearly a key priority. We are confident signing with Ericsson represents a major step forward. We aim to make the most from existing and future technology to further enrich the experience of all the club’s stakeholders.”
Helena Norrman, Senior Vice President and Chief Marketing and Communications Officer, says: “We are very excited with this agreement that will both help Paris Saint-Germain to improve its sports performance and its fan experience, as well as allow Ericsson to show its technological leadership. Together with Paris Saint-Germain’s staff, we will ensure that one of the most successful clubs is also one of the most technologically advanced.”
Ericsson will create, operate and manage a sports performance information system as a service for Paris Saint-Germain. The information system will consist of a centrally managed data storage platform that stores, manages and controls data captured from all of Paris Saint-Germain’s sports-related businesses.
Secondly, Ericsson will create, operate and manage a digital experience backend system which will be the single point of access to data and services required by all of Paris Saint-Germain’s digital platforms, including its web site, mobile apps, onsite fan experience solution, and in-stadium big screens and monitors.
Thirdly, Ericsson will provide Paris Saint-Germain with technology consulting and innovation services. A joint team of Ericsson and Paris Saint-Germain staff will analyze and define new solutions, innovations and improvements.