GROHE, the world’s leading manufacturer of premium sanitary fittings, is headline sponsor of this year’s World Architecture Festival. The largest gathering of the international architecture community and the largest architectural competition in the world, whose awards are widely considered a career booster in the international architecture field. This important event took place in November at the trending location Arena Berlin.
GROHE is proud to support this festival for the ninth consecutive year where it presented the main prize “Building of the year”. The company also unveiled its latest expanded faucet range that takes individual bathroom design to a new level.
The bathroom is becoming a highly considered space in a home. People, architects and designers need the means to express their individual or customers’ style, thus the reveal of GROHE expanded ESSENCE collection not only inspires the latest global trends but also offers a tremendous variety with 10 possible combinations of deluxe colours and state-of-the-art finishes that work within high contrast, medium contrast and tone-on-tone environments. Moreover, their names are as beautiful as they look: Cool Sunrise, Warm Sunset, Hard Graphite and Nickel.
This new freedom of choice comes with an incredible consistency in design, with every spout and lever almost identical across all product types. The luxurious free standing shower, the floor mounted bath mixer or premium basin mixer in sizes from S to XL. Matching accessories such as high-end towel rails or soap dishes: They all speak the same design language of subtle and delicate transitions and simple, understated geometry.
The geometric structure of the design is based on concentric cylinders. For the expanded line it has been slightly softened and humanized. The redesigned lever is the perfect illustration for this credo. “We have included a very slight taper on the handle, giving the user a sensual experience of precision and control they will never have felt before”, explains Michael Seum, Vice President of Design at GROHE.
The introduction of controlled organic transitions will bring harmony to any interior concept, joining the products seamlessly across all zones of the bathroom. This contributes greatly to the overall high flexibility of the expanded Essence range, translating into practically any bathroom style, be it classic luxury, high-end vintage or natural atmosphere of well-being.
All these features go along with numerous highly advanced technological features such as GROHE AquaGuide and GROHE SilkMove® displaying the well-known, long-lasting GROHE quality.
At the festival, GROHE also provided a first-hand opportunity to get an impression of Sensia presenting the luxury shower series as well as a range of water filtering solutions called GROHE Blue® Home and GROHE Red turning tap water into fresh or boiling water.