GROHE, the world leading German manufacturer of sanitary fittings, partnered with The Egyptian Food Bank (EFB) to address hunger in Egypt ahead of the holy month of Ramadan through the distribution of food packs and construction of roof plantations to more than 1000 families.
‘Turn Water into Food’ is the continuation of the Green Mosque program launched back in 2013 in Egypt were GROHE was able to save 5,000 liters of water following the installation of its faucets in Amr Ibn El-As Mosque. This year, the amount of saved water was converted into food packs and roof plantation modules to be distributed to families in the greatest need during Ramadan; literally ‘turning water into food’.
“At GROHE, takes sustainability very seriously” said Simon G Shaya GM and President, GROHE East Med, Middle East and Africa. “Our WaterCare program did not only increase water conservation awareness in the region, it has also enabled us to finance sustainable food resources for families in need to improve their standard of living. When it came to think of a partner to help us in our mission in Egypt, we could not think of any other than the Egyptian Food Bank.”
GROHE partnership with EFB this year didn’t only evolve around the distribution of food packs, but included the launch of a new roof plantation module, a sustainable water conserving agriculture method that can harvest 660 plants in one unit adding EGP 14,400 to one household’s yearly income.
“EFB is fortunate to have the generous support of GROHE to alleviate hunger and strengthen local communities”, said Dr. Moez El-Shodi, CEO and co-founder of the EFB. “Our roof plantation solution will provide needy families with sustained source of vegetables and fruits and a monthly income to help with their day to day living needs”.
GROHE supports local communities wherever possible, and as part of the GROHE WaterCare campaign – the more you save, the more you enjoy – GROHE is aiming to increase awareness of water consumption and conservation possibilities across the region.