Search Ads, coming to the U.S. App Store for iPhone and iPad with iOS 10, is an efficient and easy way for you to promote your app directly within App Store search results, helping customers discover or reengage with your app while respecting their privacy.
Opt in to the Search Ads beta to see ads for your apps in action. Participation in the beta is free. There is no setup, budget, or bidding required by you. While there will be no data provided or access to the Search Ads Campaign Management and Reporting UI during the beta, your app may receive downloads as a result of your participation.